A current study carried out by the marketing and communications group Young & Rubicam focussing on young adults shows: even in Germany, the very heartland of the automotive industry, smartphone brands (79%) have left car brands (49%) far behind them regarding their personal relevance. The former status symbol might be fun to drive, but meanwhile very often just serves a purpose. But there is no need for car makers to get nervous. The future is not a question of either-or. More and more, smartphone and tablet infotainment technologies are being incorporated into cars, which with the help of sophisticated microtechnologies are set to become an integral, autonomous part of the IoT.
Read more … Green light on the data highway – the future of the automobile.